PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN
Most of ritel outlet recently using product display as a one of their best marketing strategy, the reason is quiet easy to be understood, since consumers are too easy to be teased by those kind of beautiful product display that is being displayed by the retail outlet. The good retail outlets are try...
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Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2012-11-01
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Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1270 |