PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN

PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN

Most of ritel outlet recently using product display as a one of their best marketing strategy, the reason is quiet easy to be understood, since consumers are too easy to be teased by those kind of beautiful product display that is being displayed by the retail outlet. The good retail outlets are try...

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Bibliographic Details
Main Author: Ina Melati
Format: Article
Language:English
Published: Bina Nusantara University 2012-11-01
Series:Binus Business Review
Subjects:
product display and buying decision product
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1270

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