The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation

The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation

AbstractThe study investigates the formation of Destination Management Organization (DMO) orchestration capability under the influence of environmental forces to achieve sustainable value creation. The study suggests that the DMO’s orchestration capabilities, encompassing resource structuring, marke...

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Bibliographic Details
Main Authors: Boy Bayu Idisondjaja, Sari Wahyuni, Harris Turino
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
DMO
orchestration capability
resource structuring capability
marketing capability
networking capability
sustainable value creation
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2288381

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2288381

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