How Residential Mobility Influences Material and Experiential Purchases
With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship betwee...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2023-01-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol24/iss4/4/ |