How Residential Mobility Influences Material and Experiential Purchases
With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship betwee...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2023-01-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol24/iss4/4/ |
| _version_ | 1811163489666859008 |
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| author | Sujeong Hong |
| author_facet | Sujeong Hong |
| author_sort | Sujeong Hong |
| collection | DOAJ |
| description | With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers’ preferences toward material goods and experiences. In addition, results also indicate that the connection between mobility and purchase type was mediated by autonomy and moderated by cultural factor. Lastly, the theoretical and practical implications are covered. |
| first_indexed | 2024-04-10T15:05:57Z |
| format | Article |
| id | doaj.art-021dc5ae12284108b2b236013d7f60ff |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-04-10T15:05:57Z |
| publishDate | 2023-01-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-021dc5ae12284108b2b236013d7f60ff2023-02-15T02:54:11ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002023-01-01244161168https://doi.org/10.53728/2765-6500.1599 How Residential Mobility Influences Material and Experiential PurchasesSujeong Hong0https://orcid.org/0000-0002-0505-7853Sungkyunkwan UniversityWith the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers’ preferences toward material goods and experiences. In addition, results also indicate that the connection between mobility and purchase type was mediated by autonomy and moderated by cultural factor. Lastly, the theoretical and practical implications are covered.https://amj.kma.re.kr/journal/vol24/iss4/4/residential mobilitymaterialistic purchaseexperiential purchasestabilityautonomyculture |
| spellingShingle | Sujeong Hong How Residential Mobility Influences Material and Experiential Purchases Asia Marketing Journal residential mobility materialistic purchase experiential purchase stability autonomy culture |
| title | How Residential Mobility Influences Material and Experiential Purchases |
| title_full | How Residential Mobility Influences Material and Experiential Purchases |
| title_fullStr | How Residential Mobility Influences Material and Experiential Purchases |
| title_full_unstemmed | How Residential Mobility Influences Material and Experiential Purchases |
| title_short | How Residential Mobility Influences Material and Experiential Purchases |
| title_sort | how residential mobility influences material and experiential purchases |
| topic | residential mobility materialistic purchase experiential purchase stability autonomy culture |
| url | https://amj.kma.re.kr/journal/vol24/iss4/4/ |
| work_keys_str_mv | AT sujeonghong howresidentialmobilityinfluencesmaterialandexperientialpurchases |