The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic
This study examines and measures the influence of risk perception and health consciousness on consumers’ online shopping behaviour during the Covid-19 pandemic. The research model comprises five concepts named risk perception, health consciousness, ethical obligation, consumer’s attitude toward onli...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2022-03-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2043 |