The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic
This study examines and measures the influence of risk perception and health consciousness on consumers’ online shopping behaviour during the Covid-19 pandemic. The research model comprises five concepts named risk perception, health consciousness, ethical obligation, consumer’s attitude toward onli...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2022-03-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2043 |
| _version_ | 1797884450436022272 |
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| author | Nguyễn Thị Hồng Nguyệt |
| author_facet | Nguyễn Thị Hồng Nguyệt |
| author_sort | Nguyễn Thị Hồng Nguyệt |
| collection | DOAJ |
| description | This study examines and measures the influence of risk perception and health consciousness on consumers’ online shopping behaviour during the Covid-19 pandemic. The research model comprises five concepts named risk perception, health consciousness, ethical obligation, consumer’s attitude toward online shopping, and consumer’s online shopping decision. A sample of 578 respondents who are consumers in Ho Chi Minh City was surveyed to test the theoretical model. Structural Equation Modeling (SEM) was used to analyze the data. The research result indicates that the theoretical research model fits with market data. The research result shows that consumers’ online shopping behaviour is affected by health consciousness even though they perceived these risks related to product quality, financial privacy information, and lost much time online shopping. |
| first_indexed | 2024-04-10T04:07:52Z |
| format | Article |
| id | doaj.art-023f4648b1644ea986f8297a139a92f6 |
| institution | Directory Open Access Journal |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| last_indexed | 2024-04-10T04:07:52Z |
| publishDate | 2022-03-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj.art-023f4648b1644ea986f8297a139a92f62023-03-13T03:55:15ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782022-03-01181799110.46223/HCMCOUJS.econ.vi.18.1.2043.20231679The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemicNguyễn Thị Hồng Nguyệt0Trường Đại học Tài nguyên và Môi trường Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhThis study examines and measures the influence of risk perception and health consciousness on consumers’ online shopping behaviour during the Covid-19 pandemic. The research model comprises five concepts named risk perception, health consciousness, ethical obligation, consumer’s attitude toward online shopping, and consumer’s online shopping decision. A sample of 578 respondents who are consumers in Ho Chi Minh City was surveyed to test the theoretical model. Structural Equation Modeling (SEM) was used to analyze the data. The research result indicates that the theoretical research model fits with market data. The research result shows that consumers’ online shopping behaviour is affected by health consciousness even though they perceived these risks related to product quality, financial privacy information, and lost much time online shopping.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2043nhận thức rủi roquyết định mua sắm trực tuyếnthái độý thức sức khỏe |
| spellingShingle | Nguyễn Thị Hồng Nguyệt The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh nhận thức rủi ro quyết định mua sắm trực tuyến thái độ ý thức sức khỏe |
| title | The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic |
| title_full | The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic |
| title_fullStr | The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic |
| title_full_unstemmed | The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic |
| title_short | The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic |
| title_sort | influence of health consciousness on consumer s online shopping behaviour during covid 19 pandemic |
| topic | nhận thức rủi ro quyết định mua sắm trực tuyến thái độ ý thức sức khỏe |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2043 |
| work_keys_str_mv | AT nguyenthihongnguyet theinfluenceofhealthconsciousnessonconsumersonlineshoppingbehaviourduringcovid19pandemic AT nguyenthihongnguyet influenceofhealthconsciousnessonconsumersonlineshoppingbehaviourduringcovid19pandemic |