Influence of social status, physical activity, and socio-demographics on willingness to pay for a basket of organic foods
Abstract Consumers are known to signal social status through their purchasing behaviors. As the food industry continually expands its use of strategic marketing to reach customers, understanding food’s connection to this kind of status signaling may open the door to explore new markets for farmers....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2022-10-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-022-00233-8 |