Anglų kalbos vartojimas ir kodų kaita Lietuvos televizijų reklamose. Use of English and code-mixing in TV commercials in Lithuania

The paper focuses on the problem of language domain loss and sets out to examine the relationship between Lithuanian and English in TV commercials in Lithuania. The aim of the research is to determine the spread of English, together with the functions of English elements in the commercials and code-...

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Bibliographic Details
Main Authors: Loreta Vaicekauskienė, Reda Šmitaitė
Format: Article
Language:deu
Published: Vilnius University 2010-01-01
Series:Kalbotyra
Subjects:
Online Access:http://www.kalbotyra.flf.vu.lt/wp-content/uploads/2011/12/Kalbotyra_62_108-125.pdf