Efecto del marketing relacional y redes sociales en la satisfacción de universitarios
The study aims to analyze the effects of relational marketing and social networks on the satisfaction of university students. The research focuses on two academic activities: administrative procedures and academic communication. A theoretical model based on Relational Marketing was designed, and the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2023-04-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4094 |