Frugal or Fair? The Unfulfilled Promises of Frugal Innovation

Frugal innovation has become a popular buzzword among management and business scholars. However, despite its popularity, I argue that the frugal innovation literature, in its present form, is problematic for at least two reasons. First, the frugal innovation literature assumes that scarcity is a nor...

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Tác giả chính: Mario Pansera
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: Carleton University 2018-04-01
Loạt:Technology Innovation Management Review
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Truy cập trực tuyến:http://timreview.ca/article/1148