Marketing Knowledge Management Functions on Empowering Competitive Advantages
The capital of an organization is not just financial and physical capitals, rather personnel's knowledge capital is more important than that. In present time, knowledge as an important competitive advantage can play a key role in the success and decline of businesses. In competitive markets, ma...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1563_a747c1a32925612d906e658a276346a2.pdf |