Multi-criteria ranking of available forms of promotional activities: A case analysis
This paper presents an analysis of the case of multicriteria choice of promotion form for a product group, in one large retail chain. The following forms of promotion were available: commercial propaganda, personal selling, sales promotion, publicity, public relations and direct marketing. The selec...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2020-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2020/0350-21202043153R.pdf |