SMEs and product mix decisions: fact or fiction
Research over the years has shown that in order for any business to survive, the correct product mix must be offered to the market. If the product does not satisfy the needs of the market, its reason for existence can be questioned. This principle applies to all businesses – big or small. The questi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-11-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7885/PPM_2016_03cont3_Cant.pdf |