Mining web content usage patterns of electronic commerce transactions for enhanced customer services
Abstract A successful business intelligence solution can help organizations improve the quality and speed of their decision‐making processes by analyzing the consolidated information collected from their websites. Using the current Web server log standard, which indicates only the locations of serve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-11-01
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| Series: | Engineering Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/eng2.12411 |