Fake news: a classification proposal and a future research agenda
Purpose – This paper aims to unify fragmented definitions of fake news and also present a comprehensive classification of the concept. Additionally, it provides an agenda for future marketing research based on the findings. Design/methodology/approach – A review of 36 articles investigating fake new...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-04-01
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| Series: | Spanish Journal of Marketing-ESIC |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2021-0170/full/pdf |