“The Real Cost” Smokeless campaign: changes in beliefs about smokeless tobacco among rural boys, a longitudinal randomized controlled field trial

“The Real Cost” Smokeless campaign: changes in beliefs about smokeless tobacco among rural boys, a longitudinal randomized controlled field trial

Abstract Background The prevalence of current smokeless tobacco (SLT) use in 2019 among high school students was 4.8%, and the overall rate of SLT use was higher among high school boys (7.5%) than girls (1.8%). The U.S. Food and Drug Administration (FDA) launched “The Real Cost” Smokeless media camp...

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Bibliographic Details
Main Authors: Matthew C. Farrelly, Nathaniel H. Taylor, James M. Nonnemaker, Alexandria A. Smith, Janine C. Delahanty, Xiaoquan Zhao
Format: Article
Language:English
Published: BMC 2021-12-01
Series:BMC Public Health
Subjects:
Smokeless tobacco
Rural youth
Media campaign evaluation
Longitudinal
Randomized
Online Access:https://doi.org/10.1186/s12889-021-12356-6

Internet

https://doi.org/10.1186/s12889-021-12356-6

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