Exploring Potential Changes in the Business Model: The Impacts of Using Human-Centered Personal Data As A Resource
Purpose - Services are evolving from generic to personalized, and the reverse use of customer data has been discussed in both academia and industry for the past few years. The aim of this study is to understand how personal data is working as a resource for business model transformation in emerging...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2019-09-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/2482 |