Assemblaged by desire: Potterheads’ productive consumption
The Harry Potter saga became one of the cultural products with a major impact on the twenty-first century. Its fans, called potterheads, relate in a social space known as fandom. Their practices are based on the appropriation of the cultural text in a productive consumption process within a context...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-02-01
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Series: | RAE: Revista de Administração de Empresas |
Subjects: | |
Online Access: | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/73883/70935 |