Assemblaged by desire: Potterheads’ productive consumption

The Harry Potter saga became one of the cultural products with a major impact on the twenty-first century. Its fans, called potterheads, relate in a social space known as fandom. Their practices are based on the appropriation of the cultural text in a productive consumption process within a context...

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Bibliographic Details
Main Authors: André Luiz Maranhão de Souza Leão, Flávia Zimmerle da Nóbrega Costa
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2018-02-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/73883/70935