Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?
Background: Recent research on customers’ loyalty mostly focuses on several indicators, such as price, income and promotion. However, the level of income and its impacts on customers' loyalty have not been investigated in greater details.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-03-01
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| Series: | Business Systems Research |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/bsrj-2016-0006 |