Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory
Despite the growing importance of cutting-edge technologies, little is still known about the effects of psychological and technical factors on these technologies as associated with consumers’ behavioral intentions. Drawing on diffusion of innovation theory (DOI) and theory of planned behavior (TPB),...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-04-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096822000957 |
| _version_ | 1797847672070078464 |
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| author | Fulya Acikgoz Abdulaziz Elwalda Mauro Jose De Oliveira |
| author_facet | Fulya Acikgoz Abdulaziz Elwalda Mauro Jose De Oliveira |
| author_sort | Fulya Acikgoz |
| collection | DOAJ |
| description | Despite the growing importance of cutting-edge technologies, little is still known about the effects of psychological and technical factors on these technologies as associated with consumers’ behavioral intentions. Drawing on diffusion of innovation theory (DOI) and theory of planned behavior (TPB), this study investigates the effect of perceived behavioral control, complexity, and compatibility on attitude towards using a smartwatch and behavioral intention. The present study also examines the mediation effect of consumer attitude between the psychological and technical factors of smartwatches and behavioral intention. We have gathered data from 291 actual smartwatch users. Partial-Least-Squares Structural Equation Modelling and Importance-Performance Analysis (IMPA) were used to analyze the data. The results reveal that both psychological and technical attributes play a key role in affecting consumers’ behavioral intention, in which attitude mediates this relationship. Moreover, among the predictor variables, compatibility is most significant in terms of explaining behavioral intention to use smartwatches, whereas curiosity and complexity have the highest performance index. |
| first_indexed | 2024-04-09T18:15:12Z |
| format | Article |
| id | doaj.art-02940e69b01a43e1b925556f8b484b23 |
| institution | Directory Open Access Journal |
| issn | 2667-0968 |
| language | English |
| last_indexed | 2024-04-09T18:15:12Z |
| publishDate | 2023-04-01 |
| publisher | Elsevier |
| record_format | Article |
| series | International Journal of Information Management Data Insights |
| spelling | doaj.art-02940e69b01a43e1b925556f8b484b232023-04-13T04:27:22ZengElsevierInternational Journal of Information Management Data Insights2667-09682023-04-0131100152Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation TheoryFulya Acikgoz0Abdulaziz Elwalda1Mauro Jose De Oliveira2School of Management, University of Bristol, Howard House, Queens Ave., Clifton, Bristol BS8 1SD, UK; Corresponding author.Department of Business Management, Misurata University, P. O. Box 2478, Misurata, LibyaBusiness and Marketing Department, Centro Universitario da FEI, São Paulo, BrazilDespite the growing importance of cutting-edge technologies, little is still known about the effects of psychological and technical factors on these technologies as associated with consumers’ behavioral intentions. Drawing on diffusion of innovation theory (DOI) and theory of planned behavior (TPB), this study investigates the effect of perceived behavioral control, complexity, and compatibility on attitude towards using a smartwatch and behavioral intention. The present study also examines the mediation effect of consumer attitude between the psychological and technical factors of smartwatches and behavioral intention. We have gathered data from 291 actual smartwatch users. Partial-Least-Squares Structural Equation Modelling and Importance-Performance Analysis (IMPA) were used to analyze the data. The results reveal that both psychological and technical attributes play a key role in affecting consumers’ behavioral intention, in which attitude mediates this relationship. Moreover, among the predictor variables, compatibility is most significant in terms of explaining behavioral intention to use smartwatches, whereas curiosity and complexity have the highest performance index.http://www.sciencedirect.com/science/article/pii/S2667096822000957SmartwatchTPBDOICuriosityBehavioral intentionCutting-edge technology |
| spellingShingle | Fulya Acikgoz Abdulaziz Elwalda Mauro Jose De Oliveira Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory International Journal of Information Management Data Insights Smartwatch TPB DOI Curiosity Behavioral intention Cutting-edge technology |
| title | Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory |
| title_full | Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory |
| title_fullStr | Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory |
| title_full_unstemmed | Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory |
| title_short | Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory |
| title_sort | curiosity on cutting edge technology via theory of planned behavior and diffusion of innovation theory |
| topic | Smartwatch TPB DOI Curiosity Behavioral intention Cutting-edge technology |
| url | http://www.sciencedirect.com/science/article/pii/S2667096822000957 |
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