Managing Consumer-Based Brand Equity in Higher Education
The purpose of this study is to establish the key elements of brand equity for international students by exploring existing brand equity theory in its applicability to international higher education (HE). The main objective of this research is to enhance academic understanding of brand equity...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2015-03-01
|
| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.fm-kp.si/zalozba/ISSN/1581-6311/13_075-090.pdf |