Carnaval e Folkmarketing nas ladeiras de Olinda: um estudo de caso do (mitológico) homem da meia-noite
“The Man of the Midnight” (Homem da Meia-Noite) represents the cultural identity of the city of Olinda, in the Great Recife, being nationally recognized like local symbol of the carnival. The aspect of culture is presented as one of the means of reaching the public in the market of value generation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Ponta Grossa
2017-06-01
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| Series: | Revista Internacional de Folkcomunicação |
| Subjects: | |
| Online Access: | https://revistas.uepg.br/index.php/folkcom/article/view/2214/1534 |