Enterprise management strategies in agricultural fairtrade products
Purpose — One of the fairtrade's major purposes is to raise the socio-economic of small-scale farmers. Numerous studies have found that fairtrade has a beneficial effect on farmers' profitability. Meanwhile, this study focused on the product management strategies of enterprises engaged in...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-03-01
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Series: | Journal of Enterprise and Development |
Subjects: | |
Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/6837 |