Enterprise management strategies in agricultural fairtrade products

Purpose — One of the fairtrade's major purposes is to raise the socio-economic of small-scale farmers. Numerous studies have found that fairtrade has a beneficial effect on farmers' profitability. Meanwhile, this study focused on the product management strategies of enterprises engaged in...

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Bibliographic Details
Main Authors: Xavier Lawrence D. Mendoza, Jerico B. Tadeo, Jaypee M. Dacanay, Arnold Nicholas Marla, Chiel Aszhnie B. Vergara
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2023-03-01
Series:Journal of Enterprise and Development
Subjects:
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/6837