How Brand Community Contribute To WOM And Loyalty : Evidence From Railfans Community
Today's brand community is not only a marketing medium for companies, but also a long-term business strategy to maintain the existence of a brand. Brand community strategies tend to be found in products owned by consumers directly such as ownership of motorized vehicles, automotive, mobile phon...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jenderal Soedirman University
2023-06-01
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| Series: | Performance |
| Online Access: | http://jos.unsoed.ac.id/index.php/performance/article/view/8633 |