PENGARUH PROMOSI PENJUALAN, CITRA MEREK, DAN NILAI YANG DIRASAKAN DENGAN VARIABEL INTERVENING WOM TERHADAP KEPUTUSAN PENGGUNAAN KARTU KREDIT
This research explains one of the factors that sales promotion, brand image and perceived values which felt with intervening variable word of mouth against the customers decision using of credit card bank CIMB Niaga. Questioner distributed to 120 respondents in Surabaya and surrounding areas. Data a...
| Huvudupphovsmän: | , |
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| Materialtyp: | Artikel |
| Språk: | English |
| Publicerad: |
Research Center and Community Services
2016-10-01
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| Serie: | Journal of Business & Banking |
| Ämnen: | |
| Länkar: | https://journal.perbanas.ac.id/index.php/jbb/article/view/894 |