Discovering the relationships between event identity, satisfaction, image, WoM, and re-participation intention: The case of a repeated small-scale dance event
Although small-scale dance events are popular as a postmodern socialization tool for modern people, little is known about participants’ behavioral intentions in active small-scale dance events. This research examined the hierarchical relationship between event image, event satisfaction, event identi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2023-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/448569 |