The Impact of Social Media Marketing on Football – Fan Loyalty
This study aims to determine the practical social media marketing activities to grow the loyalty of football club fans in Indonesia. Furthermore, this study analyzes social media marketing activities and what characteristics in social media marketing activities that can significantly increase fan l...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2022-11-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/QS/article/view/39524 |