STRATEGIES FOR ENTERING FOREIGN MARKETS BY DOMESTIC ENTERPRISES

The article examines topical issues of how Ukrainian enterprises can enter international markets, as well as the methods they can use to successfully enter the market. Global markets bring great challenges, but also new opportunities in the context of globalization and competitive environment. Th...

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Bibliographic Details
Main Authors: Viktor Rozhko, Darina Tatarko
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2023-12-01
Series:Соціальна економіка
Subjects:
Online Access:https://periodicals.karazin.ua/soceconom/article/view/22994