Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic

Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic

Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research, using qualitative exploratory method...

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Bibliographic Details
Main Authors: Thelma Valéria Rocha, Vanessa P. G. Bretas, Márcio Fonseca, Cássia Aparecida Pizani, Angela Satiko Yojo
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2022-03-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
franchising
crisis management
covid-19
Online Access:https://internext.espm.br/internext/article/view/675

Internet

https://internext.espm.br/internext/article/view/675

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