Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic
Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research, using qualitative exploratory method...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2022-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/675 |
| _version_ | 1827347188963868672 |
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| author | Thelma Valéria Rocha Vanessa P. G. Bretas Márcio Fonseca Cássia Aparecida Pizani Angela Satiko Yojo |
| author_facet | Thelma Valéria Rocha Vanessa P. G. Bretas Márcio Fonseca Cássia Aparecida Pizani Angela Satiko Yojo |
| author_sort | Thelma Valéria Rocha |
| collection | DOAJ |
| description |
Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis.
Method: The empirical research, using qualitative exploratory methods, was based on three in-depth interviews with franchising sector stakeholders, in addition to the thematic analysis of six webinars promoted by the ABF from April 15 to 28, 2020.
Findings: Findings show that franchise chains had to rethink their relationships with various stakeholders such as customers, employees, suppliers, and the government. Besides, franchisors developed alternative sales channels such as websites, social networks, among others. Additionally, what sustained those companies during the crisis was their connection with their purpose.
Relevance: This study presents contributions to other companies in a similar situation by exploring the actions taken by the franchise chains during the crisis and identifying the best practices and paths taken.
Contribution: This article contributes to investigations on the effects of the Covid-19 public health crisis in the franchising sector, one of the most relevant economic sectors.
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| first_indexed | 2024-03-07T23:44:49Z |
| format | Article |
| id | doaj.art-02f7c4e9a51640a28f81f2f1627e3ae9 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-03-07T23:44:49Z |
| publishDate | 2022-03-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-02f7c4e9a51640a28f81f2f1627e3ae92024-02-19T14:15:07ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652022-03-0117210.18568/internext.v17i2.675Crisis Management in the Brazilian Franchising Sector During the Covid-19 PandemicThelma Valéria Rocha0Vanessa P. G. Bretas1Márcio Fonseca2Cássia Aparecida Pizani3Angela Satiko Yojo4Escola Superior de Propaganda e Marketing - ESPM, São Paulo, (Brasil)J. E. Cairnes School of Business & Economics National University of Ireland, Galway, (Ireland)Escola Superior de Propaganda e Marketing - ESPM, São Paulo, (Brasil)Escola Superior de Propaganda e Marketing – ESPM, São Paulo, (Brasil)Faculdade de Economia Administração, Contabilidade e Atuária da Universidade de São Paulo - FEA/USP, São Paulo, (Brasil) Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research, using qualitative exploratory methods, was based on three in-depth interviews with franchising sector stakeholders, in addition to the thematic analysis of six webinars promoted by the ABF from April 15 to 28, 2020. Findings: Findings show that franchise chains had to rethink their relationships with various stakeholders such as customers, employees, suppliers, and the government. Besides, franchisors developed alternative sales channels such as websites, social networks, among others. Additionally, what sustained those companies during the crisis was their connection with their purpose. Relevance: This study presents contributions to other companies in a similar situation by exploring the actions taken by the franchise chains during the crisis and identifying the best practices and paths taken. Contribution: This article contributes to investigations on the effects of the Covid-19 public health crisis in the franchising sector, one of the most relevant economic sectors. https://internext.espm.br/internext/article/view/675franchisingcrisis managementcovid-19 |
| spellingShingle | Thelma Valéria Rocha Vanessa P. G. Bretas Márcio Fonseca Cássia Aparecida Pizani Angela Satiko Yojo Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic Internext: Revista Eletrônica de Negócios Internacionais franchising crisis management covid-19 |
| title | Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic |
| title_full | Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic |
| title_fullStr | Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic |
| title_full_unstemmed | Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic |
| title_short | Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic |
| title_sort | crisis management in the brazilian franchising sector during the covid 19 pandemic |
| topic | franchising crisis management covid-19 |
| url | https://internext.espm.br/internext/article/view/675 |
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