Les Relations Publiques et l’Image de l’Entreprise Reflexions Theoriques et Methodologiques
This article aims to shed light on the nature of the various challenges faced by the company, whatever form it takes, in the field of communication and public relations relying on a very successful concept, i.e. "the corporate image", an oft-used concept and yet still ambiguous. The ultima...
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| Format: | Article |
| Language: | Arabic |
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Université Sétif 2
2014-06-01
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| Series: | مجلة الآداب و العلوم الإجتماعية |
| Subjects: | |
| Online Access: | http://revues.univ-setif2.dz/index.php?id=1136 |