Modern Features and Contradictions of Innovative Marketing

In the current economic conditions, special importance is given to innovative marketing, which generally contributes to the effective commercialization of innovations, ensures the synchronization of the processes of observation, evaluation, modeling, forecasting, control and coordination of innovati...

Full description

Bibliographic Details
Main Author: Kholodnyi Gennadii O.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2023-2_0-pages-190_197.pdf