Two Birds, One Stone: The Effectiveness of Health and Environmental Messages to Reduce Meat Consumption and Encourage Pro-environmental Behavioral Spillover
There is a growing consensus that reducing excess meat consumption will be necessary to meet climate change targets, whilst also benefitting people’s health. Strategies aimed at encouraging reduced meat consumption also have the potential to promote additional pro-environmental behaviors through beh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.577111/full |