Mapping Associations Networks of Kish Free Zone’s Tourist Branding Using Brand Conceptual Mapping Method
Competition and the speed of change in the tourism industry have made organizations to understand audience feedback to plan for attracting more tourists. This research is an applied research, with a combination of elements. It attempts to use the brand conceptual mapping method to create insight fro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9014_df6eefaae998640f545576b1799c4f0b.pdf |