Strategic marketing practice considerations in family business in nigeria
The purpose of this study is to fill a gap in the literature by examining a medium-sized firm. Most modern economies are characterized by a significant group of middle-sized firms, still owner-managed, but with multimillion naira turnovers. Many of these remain family companies and constitute an imp...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2009-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-12-02-2009-B004/full/pdf?title=strategic-marketing-practice-considerations-in-family-business-in-nigeria |