Factors Influencing Purchase Intention of Halal Products in Pontianak City
Halal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regard...
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| Format: | Article |
| Language: | English |
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Halal Center UIN Sunan Gunung Djati Bandung
2019-08-01
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| Series: | Indonesian Journal of Halal Research |
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| Online Access: | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/4440 |