Factors Influencing Purchase Intention of Halal Products in Pontianak City
Halal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regard...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Halal Center UIN Sunan Gunung Djati Bandung
2019-08-01
|
| Series: | Indonesian Journal of Halal Research |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/4440 |
| _version_ | 1811249410559967232 |
|---|---|
| author | Riadi Budiman |
| author_facet | Riadi Budiman |
| author_sort | Riadi Budiman |
| collection | DOAJ |
| description | Halal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regarding the guarantee of halal products, the provisions of halal products are based on ingredients and processing. This study focuses on the halal production process based on Islamic Shari'a. This study aimed to identify the factors influencing consumer interest in halal food products. The results showed that halal certification, halal awareness, food ingredients affect purchase intention. These three factors may become consideration for the producer to produce their product. |
| first_indexed | 2024-04-12T15:46:02Z |
| format | Article |
| id | doaj.art-0358a994d9244bf089c9e4becce66dfc |
| institution | Directory Open Access Journal |
| issn | 2656-3754 2657-0165 |
| language | English |
| last_indexed | 2024-04-12T15:46:02Z |
| publishDate | 2019-08-01 |
| publisher | Halal Center UIN Sunan Gunung Djati Bandung |
| record_format | Article |
| series | Indonesian Journal of Halal Research |
| spelling | doaj.art-0358a994d9244bf089c9e4becce66dfc2022-12-22T03:26:39ZengHalal Center UIN Sunan Gunung Djati BandungIndonesian Journal of Halal Research2656-37542657-01652019-08-0112464810.15575/ijhar.v1i2.44402855Factors Influencing Purchase Intention of Halal Products in Pontianak CityRiadi Budiman0Department of Industrial Engineering, Faculty of Engineering, Universitas Tanjungpura, PontianakHalal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regarding the guarantee of halal products, the provisions of halal products are based on ingredients and processing. This study focuses on the halal production process based on Islamic Shari'a. This study aimed to identify the factors influencing consumer interest in halal food products. The results showed that halal certification, halal awareness, food ingredients affect purchase intention. These three factors may become consideration for the producer to produce their product.https://journal.uinsgd.ac.id/index.php/ijhar/article/view/4440halal, pontianak towards a halal city. |
| spellingShingle | Riadi Budiman Factors Influencing Purchase Intention of Halal Products in Pontianak City Indonesian Journal of Halal Research halal, pontianak towards a halal city. |
| title | Factors Influencing Purchase Intention of Halal Products in Pontianak City |
| title_full | Factors Influencing Purchase Intention of Halal Products in Pontianak City |
| title_fullStr | Factors Influencing Purchase Intention of Halal Products in Pontianak City |
| title_full_unstemmed | Factors Influencing Purchase Intention of Halal Products in Pontianak City |
| title_short | Factors Influencing Purchase Intention of Halal Products in Pontianak City |
| title_sort | factors influencing purchase intention of halal products in pontianak city |
| topic | halal, pontianak towards a halal city. |
| url | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/4440 |
| work_keys_str_mv | AT riadibudiman factorsinfluencingpurchaseintentionofhalalproductsinpontianakcity |