Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust

The E-commerce sector is currently very developing and in demand because of the many advantages it has over conventional buying and selling activities. The purpose of this study was to determine the effect of easy, quality of information, culture, and trust on purchase decisions among users of the...

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Bibliographic Details
Main Authors: Cantik Islamaya Fortuna, Fithri Setya Marwati
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1551