Scrutiny of brand social identity perspective and its effect in brand loyalty development (case of study: Kaleh Dairy Products Company)
In recent years, discussion and scrutiny about brand has found especial place in science and university assembly and place in a realm of trade too. Many of searchers and companies managers has conclude that certainly, brand and branding science is worthest asset for a company for improvement of mar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-311-1&slc_lang=en&sid=1 |