E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM

E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM

This research measured the effect of e-service quality on e-consumer satisfaction which has an impact on repurchase intention. This research aims to describe how the e-service quality conducted by e-commerce, named Bukalapak, affected e-consumer satisfaction, which will impact Bukalapak repurchase i...

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Bibliographic Details
Main Authors: Putu Puspita Sari Sastradi Putri, Cut Irna Setiawati
Format: Article
Language:English
Published: University of Brawijaya 2021-12-01
Series:Jurnal Aplikasi Manajemen
Subjects:
e-service quality
e-consumer satisfaction
repurchase intention
e-commerce
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2125

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2125

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