THE INFLUENCE OF BEHAVIORAL PSYCHOLOGY ON FINANCIAL DECISIONS OF CONSUMERS IN THE BANKING SECTOR

THE INFLUENCE OF BEHAVIORAL PSYCHOLOGY ON FINANCIAL DECISIONS OF CONSUMERS IN THE BANKING SECTOR

The main objective of this paper is to analyze how the principles of behavioral psychology influence the financial choices of consumers in the banking sector. In this study, we aim to explore and highlight the impact of various cognitive biases, emotional affect and other psychological factors o...

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Bibliographic Details
Main Authors: NIOATA (CHIREAC) ROXANA-MIHAELA, BĂRBĂCIORU IULIANA CARMEN, FILIP ROBERT DORIN
Format: Article
Language:English
Published: Academica Brâncuşi 2025-02-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
consumer behavior
digital banking adoption
financial technologies
behavioral psychology
financial market.
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2025-01/16_Nioata.pdf

Internet

https://www.utgjiu.ro/revista/ec/pdf/2025-01/16_Nioata.pdf

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