Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness

Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness

Thailand has a problem with fruit and vegetable waste because consumers have a negative attitude towards fruit and vegetables with imperfect shapes; however, those imperfections have no impact on nutritional quality. Young adults are most aware of the problem of food waste. Here, we study factors in...

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Bibliographic Details
Main Authors: Phaninee Naruetharadhol, Sasichakorn Wongsaichia, Teerapong Pienwisetkaew, Johannes Schrank, Kullanan Chaiwongjarat, Peeranut Thippawong, Thanaphat Khotsombat, Chavis Ketkaew
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Foods
Subjects:
health-consciousness
imperfect fruit and vegetables
food delivery platform
organic food
young adult
Online Access:https://www.mdpi.com/2304-8158/12/6/1166

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https://www.mdpi.com/2304-8158/12/6/1166

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