Unlocking the power of Twitter communities for startups
Abstract Social media platforms offer cost-effective digital marketing opportunities to monitor the market, create user communities, and spread positive opinions. They allow companies with fewer budgets, like startups, to achieve their goals and grow. In fact, studies found that startups with active...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-09-01
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| Series: | Applied Network Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s41109-023-00593-0 |