Assessing the Effectiveness of Front of Pack Labels: Findings from an Online Randomised-Controlled Experiment in a Representative British Sample

Assessing the Effectiveness of Front of Pack Labels: Findings from an Online Randomised-Controlled Experiment in a Representative British Sample

Front of pack food labels (FOPLs) provide accessible nutritional information to guide consumer choice. Using an online experiment with a large representative British sample, we aimed to examine whether FOPLs improve participants’ ability to identify the healthiness of foods and drinks. The primary a...

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Bibliographic Details
Main Authors: Jessica Packer, Simon J. Russell, Deborah Ridout, Steven Hope, Anne Conolly, Curtis Jessop, Oliver J. Robinson, Sandro T. Stoffel, Russell M. Viner, Helen Croker
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Nutrients
Subjects:
nutritional labelling
front of pack label
comprehension
randomised controlled experiment
nutrition policy
Online Access:https://www.mdpi.com/2072-6643/13/3/900

Internet

https://www.mdpi.com/2072-6643/13/3/900

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