The impact of pricing on consumer buying behavior in the UAE

The impact of pricing on consumer buying behavior in the UAE

AbstractThis study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the possibility of paying with cards, convenient hypermarket layout, near...

Full description

Bibliographic Details
Main Authors: Mohammed Alnahhal, Easa Aldhuhoori, Mohammad Ahmad Al-Omari, Mosab I. Tabash
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Pricing
buying behavior
hypermarkets
product quality
consumer demand
Kaouther Kooli, Bournemouth University, Bournemouth, UK
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2300159

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2300159

Similar Items