The impact of pricing on consumer buying behavior in the UAE
AbstractThis study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the possibility of paying with cards, convenient hypermarket layout, near...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2300159 |
| _version_ | 1797347590653607936 |
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| author | Mohammed Alnahhal Easa Aldhuhoori Mohammad Ahmad Al-Omari Mosab I. Tabash |
| author_facet | Mohammed Alnahhal Easa Aldhuhoori Mohammad Ahmad Al-Omari Mosab I. Tabash |
| author_sort | Mohammed Alnahhal |
| collection | DOAJ |
| description | AbstractThis study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the possibility of paying with cards, convenient hypermarket layout, near location, not-crowded hypermarkets, and the way prices are written are also investigated. The effects of factors such as gender, marital status, age, income, education, and shopping frequency were examined. A questionnaire built based on a literature review was used to collect data from 180 respondents in the UAE. Statistical methods such as the one-sample t-test, two-sample t-test, ANOVA, and correlation were utilized. R statistical tool was used for data analysis. Results showed that product quality is more important than lower prices. However, lower prices are still a key factor that determines where consumers will buy from and how much they will buy. Highly educated consumers place more importance on a well-designed hypermarket with wide aisles and not being crowded. Generally, factors other than prices are also important. Men and married people care more about prices than other respondents. For this reason, they look for good prices in distant hypermarkets. Decision-makers need to consider such factors and focus on improving customer service to increase customer loyalty. It is also essential for them to keep up with the changing preferences and needs of their customers. |
| first_indexed | 2024-03-08T11:50:01Z |
| format | Article |
| id | doaj.art-03a50897cac24999a1bf082811e90d6f |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-08T11:50:01Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-03a50897cac24999a1bf082811e90d6f2024-01-24T12:29:25ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2023.2300159The impact of pricing on consumer buying behavior in the UAEMohammed Alnahhal0Easa Aldhuhoori1Mohammad Ahmad Al-Omari2Mosab I. Tabash3Mechanical and Industrial Engineering Department, American University of Ras Al Khaimah, Ras Al Khaimah, United Arab EmiratesMechanical and Industrial Engineering Department, American University of Ras Al Khaimah, Ras Al Khaimah, United Arab EmiratesCollege of Business, Al Ain University, Al Ain, United Arab EmiratesCollege of Business, Al Ain University, Al Ain, United Arab EmiratesAbstractThis study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the possibility of paying with cards, convenient hypermarket layout, near location, not-crowded hypermarkets, and the way prices are written are also investigated. The effects of factors such as gender, marital status, age, income, education, and shopping frequency were examined. A questionnaire built based on a literature review was used to collect data from 180 respondents in the UAE. Statistical methods such as the one-sample t-test, two-sample t-test, ANOVA, and correlation were utilized. R statistical tool was used for data analysis. Results showed that product quality is more important than lower prices. However, lower prices are still a key factor that determines where consumers will buy from and how much they will buy. Highly educated consumers place more importance on a well-designed hypermarket with wide aisles and not being crowded. Generally, factors other than prices are also important. Men and married people care more about prices than other respondents. For this reason, they look for good prices in distant hypermarkets. Decision-makers need to consider such factors and focus on improving customer service to increase customer loyalty. It is also essential for them to keep up with the changing preferences and needs of their customers.https://www.tandfonline.com/doi/10.1080/23311975.2023.2300159Pricingbuying behaviorhypermarketsproduct qualityconsumer demandKaouther Kooli, Bournemouth University, Bournemouth, UK |
| spellingShingle | Mohammed Alnahhal Easa Aldhuhoori Mohammad Ahmad Al-Omari Mosab I. Tabash The impact of pricing on consumer buying behavior in the UAE Cogent Business & Management Pricing buying behavior hypermarkets product quality consumer demand Kaouther Kooli, Bournemouth University, Bournemouth, UK |
| title | The impact of pricing on consumer buying behavior in the UAE |
| title_full | The impact of pricing on consumer buying behavior in the UAE |
| title_fullStr | The impact of pricing on consumer buying behavior in the UAE |
| title_full_unstemmed | The impact of pricing on consumer buying behavior in the UAE |
| title_short | The impact of pricing on consumer buying behavior in the UAE |
| title_sort | impact of pricing on consumer buying behavior in the uae |
| topic | Pricing buying behavior hypermarkets product quality consumer demand Kaouther Kooli, Bournemouth University, Bournemouth, UK |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2023.2300159 |
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