Design formation of a transmedia project

The modern media sphere is changing under the influence of socio-cultural, technical, technological and media processes. The article studies such a phenomenon of the media sphere as transmedia, which is characterized by the nonlinearity and hybridity of audiovisual forms. It is a new key feature of...

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Bibliographic Details
Main Authors: A. М. Arakelyan, Yu. V. Vorontsova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-02-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4954