Brand Naming Issues of Tourism in a Coal Mining Cluster
This paper aims at providing a synthetic (semantic, social, cultural, historic) survey on the names used for the tourist and catering business entities in Kuzbass, with an attempt to discover the reason for naming trends in the region. Naming is one of the most ubiquitous and important activities in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf |