Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation
The external purpose of Employer Branding is attraction, that is, the brand’s capability to be preferred to its competitors through attractiveness and reputation. This study aims to (1) propose the Italian adaptation of the Employer Attractiveness scale (EmpAt scale) in its “real” version; (2) propo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231192188 |